Techaisle Blog

Techaisle’s survey of over 1,100 US SMBs, covered in US SMB & Midmarket Cloud Security solutions adoption trends report, shows that 41% of SMBs recognize that cloud poses a risk to their data. It resonates most with small businesses (1-99 employees) and is one of the top three issues identified by midmarket (100-999) respondents. However, to a large degree, these firms also believe that they are prepared to address cloud security issues. 46% of midmarket firms report that they are in better shape than their peers.

Survey data also shows that 72% of 1-9 employee microbusinesses, and 62% of small businesses overall, have not layered any security products on top of their cloud environments. They are entirely dependent on the security features embedded in their cloud environments. Even within the more sophisticated midmarket (100-999 employees) segment, the survey finds that only 20% of firms are currently using discrete products/services to secure their cloud environments, a finding that is ameliorated somewhat by the 70% of midmarket firms that are currently implementing these solutions.

They are here. Techaisle's annual SMB and Midmarket Top 10 IT Priorities, IT Challenges and Business Issues. This is the 5th year of Techaisle tracking at a WW level and is much sought after by IT vendors, channels and media. For 2017, Techaisle investigated 15 different technology areas, each with several sub-technology categories, 20 different IT challenges and 20 different business issues.

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When compared with 2016 the list for 2017 SMB and Midmarket Top 10 IT Priorities, IT Challenges and Business Issues reveals major changes – digitalization has become an IT priority and supporting digital marketing/workplace an IT challenge, improving workforce productivity as a business issue has catapulted to the top, enabling mobile workforce is among the top 3 IT challenges and Collaboration, Cloud, Mobility and Security are the IT priorities. Cloud orchestration has also appeared for the first time in the list of IT challenges as IT is finding it necessary to orchestrate across the entire enterprise to deliver business infrastructure via the cloud.

As part of SMB Compass Series, Techaisle has just released a free and detailed report on Salesforce for SMBs – Advantages, Limitations & Competitor comparisons. The report is focused on Salesforce solution portfolio for SMBs and acts as guidance for SMBs deciding to use CRM solutions and planning to use Salesforce solutions as well as competitor solutions. The report has been compiled based on deep discussions with SMBs using Salesforce, partners providing Salesforce implementation for SMBs and Techaisle global cloud surveys. The report covers Salesforce Cloud, SalesforceIQ, Salesforce Analytics Cloud, Salesfroce Pardot and Salesforce Marketing Cloud.

Salesforce has been leading the charge in cloud CRM and has been adding product offerings to its portfolio to provide end-to-end solution attracting, managing & retaining customers. Survey data also shows that within the US, Salesforce appears within top 10 cloud vendors as mentioned by SMBs. 

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Table of Contents is given below

Techaisle’s worldwide SMB & Midmarket cloud adoption surveys show that 38% of small businesses and 48% of midmarket firms are planning to use cloud CRM in the next 12 months. Data also shows that there is a very strong correlation between top business issues for 2017 and use of CRM. Within midmarket firms, improving effectiveness of sales & marketing is the second top business issue and fourth from the top for overall SMBs. In addition, attracting & retaining new customers /improving customer satisfaction is the 2nd most important business issue for SMBs.

In today’s competitive marketplace, it is critical that vendors develop detailed understanding of the small and midmarket segments, and align resources and strategies with requirements as SMBs move from initial experimentation with sophisticated solutions towards mass-market adoption.

In the US SMB & Midmarket IoT Adoption trends report, Techaisle Research analyzes 1,135 survey responses to provide the insight providers need to build and execute on IoT strategies for the small and midmarket customer segments. Techaisle’s deep understanding of SMB IT and business requirements enables vendors to understand the ‘why’ and ‘when’ of solution adoption, current and planned approaches to technology use, the expectations that drive user investments, and key issues in supporting buyers to better create and intercept demand.

Highlights of findings presented in this report include: