• SIMPLIFY. EXPAND. GROW.

    SIMPLIFY. EXPAND. GROW.

    SMB. CORE MIDMARKET. UPPER MIDMARKET. ECOSYSTEM
    LEARN MORE
  • ARTIFICIAL INTELLIGENCE

    ARTIFICIAL INTELLIGENCE

    SMB & Midmarket Analytics & Artificial Intelligence Adoption
    LEARN MORE
  • IT SECURITY TRENDS

    IT SECURITY TRENDS

    SMB & Midmarket Security Adoption Trends
    LATEST RESEARCH
  • CHANNEL PARTNER RESEARCH

    CHANNEL PARTNER RESEARCH

    Channel Partner Trends
    LATEST RESEARCH
  • FEATURED INFOGRAPHIC

    FEATURED INFOGRAPHIC

    2024 Top 10 SMB Business Issues, IT Priorities, IT Challenges
    LEARN MORE
  • CHANNEL INFOGRAPHIC

    CHANNEL INFOGRAPHIC

    2024 Top 10 Partner Business Challenges
    LATEST RESEARCH
  • 2024 TOP 10 PREDICTIONS

    2024 TOP 10 PREDICTIONS

    SMB & Midmarket Predictions
    READ
  • 2024 TOP 10 PREDICTIONS

    2024 TOP 10 PREDICTIONS

    Channel Partner Predictions
    READ
  • CLOUD ADOPTION TRENDS

    CLOUD ADOPTION TRENDS

    SMB & Midmarket Cloud Adoption
    LATEST RESEARCH
  • FUTURE OF PARTNER ECOSYSTEM

    FUTURE OF PARTNER ECOSYSTEM

    Networked, Engaged, Extended, Hybrid
    DOWNLOAD NOW
  • BUYERS JOURNEY

    BUYERS JOURNEY

    Influence map & care-abouts
    LEARN MORE
  • DIGITAL TRANSFORMATION

    DIGITAL TRANSFORMATION

    Connected Business
    LEARN MORE
  • MANAGED SERVICES RESEARCH

    MANAGED SERVICES RESEARCH

    SMB & Midmarket Managed Services Adoption
    LEARN MORE
  • WHITE PAPER

    WHITE PAPER

    SMB Path to Digitalization
    DOWNLOAD

Techaisle Blog

Insightful research, flexible data, and deep analysis by a global SMB IT Market Research and Industry Analyst organization dedicated to tracking the Future of SMBs and Channels.
Font size: +
2 minutes reading time (358 words)

Google Inc. to Acquire Motorola Mobility Inc.

Google Inc. (NASDAQ: GOOG) and Motorola Mobility Holdings, Inc. (NYSE: MMI) today announced that they have entered into a definitive agreement under which Google will acquire Motorola Mobility for $40.00 per share in cash, or a total of about $12.5 billion.

The acquisition of Motorola Mobility, a dedicated Android partner, will enable Google to supercharge the Android ecosystem and will enhance competition in mobile computing. Motorola Mobility will remain a licensee of Android and Android will remain open. Google will run Motorola Mobility as a separate business.

Android’s demand

Techaisle’s research show that SMB future intentions to procure Android based smart devices is rapidly increasing across the board.  It is only savvy business practice for Google to vertically integrate and “supercharge” the OS with a premium platform brand under control – and reassurance that the presentation of Google services is “as intended.”

Google Inc. to Acquire Motorola Mobility Inc. - Techaisle Blog - Techaisle - Global SMB, Midmarket and Channel Partner Market Research Organization techaisle-smart-phone-planned-purchases Notwithstanding such view, our research shows that OS type is a way less of a concern to SMBs than “overall cost” when seeking to deploy mobility oriented infrastructure. More importantly, a device to apps deployment integration [Apple iPhone App. style if you like] is only sought after by 31% of thr market – the vast majority preferring open browser access [like your sales rep traveling to a client and checking out her/his profile in your (salesforce.com) CRM through a smart phone loading a mobile browser].

The Battle for Patents

In the interest of protecting Android’s ecosystem, perhaps this acquisition makes sense. It has been a while since Android’s licensees have been sued by Apple on patent pending infringements [Samsung, HTC, etc.] and only a few days ago, a German court held a case in favor of Apple blocking sales of Samsung’s new Galaxy Tab 10.1 on patent infringements across Europe.

Through the acquisition of Motorola Mobility Inc., Google will boost its patents portfolio by around 25,000 [filed and in progress] inclusive of some key patents relative to the current litigation on Android OS infringements. This new delivery of patents by MMI will surely help balance the argument with Apple, most probably leading to a settlement, and now that is some way of protecting the ecosystem.

 

×
Stay Informed

When you subscribe to the blog, we will send you an e-mail when there are new updates on the site so you wouldn't miss them.

Hewlett Packard Looks for Alternatives to PC Busin...
Small Business Computing: Dell Hits the Mark with ...
 

Research You Can Rely On | Analysis You Can Act Upon

Techaisle - TA