• 2025 TOP 10 SMB BUSINESS ISSUES, IT PRIORITIES, IT CHALLENGES

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Techaisle Blog

Insightful research, flexible data, and deep analysis by a global SMB IT Market Research and Industry Analyst organization dedicated to tracking the Future of SMBs and Channels.
Anurag Agrawal

Red Hat’s ecosystem initiative gains momentum with new partnerships with SAP, Oracle, and Google Cloud

Open Hybrid Cloud, a strategy for architecting, developing, and operating a hybrid mix of applications, delivering a flexible cloud experience with the agility, stability, security, control, and scale required for digital business transformation, is the North Star for IBM and Red Hat. Open Hybrid Cloud is a computing model that combines the benefits of public and private clouds and on-premises and edge infrastructure. It is a complex paradigm to comprehend, and Open Hybrid Cloud is a multifaceted and challenging undertaking for all organizations. However, one of the critical advantages of an Open Hybrid cloud is that it enables organizations to leverage the power of a partner ecosystem. And empowering a robust ecosystem that delivers Open Hybrid Cloud is the guiding principle of Stefanie Chiras, SVP, Red Hat Partner Ecosystem Success. In a discussion with me, she said, “Red Hat’s strategy on Open Hybrid Cloud is dependent upon our ecosystem; the value of it only gets delivered with our ecosystem. And as we tout the value of the flexibility, the scalability, having a secure, security-focused mindset, being driven by the platform, but that optionality that comes with it is only delivered through the ecosystem.”

Red Hat’s ecosystem initiative is powering on with three key announcements:

1. Red Hat partnership with SAP for RISE with SAP
2. Red Hat partnership with Oracle Cloud Infrastructure
3. Red Hat Ansible Automation Platform on Google Cloud Marketplace

Anurag Agrawal

Ten Key SMB, Core Midmarket, and Upper Midmarket Cloud Trends

Techaisle’s research of 2150 SMB, core midmarket, and upper midmarket firms reveals ten key cloud trends. The importance of cloud cost optimization, automation, and orchestration cannot be understated. Techaisle’s research of 2150 SMB, core midmarket, and upper midmarket firms reveals ten key cloud trends. The importance of cloud cost optimization, automation, and orchestration cannot be understated. Techaisle survey data shows that cloud cost optimization has moved from 2nd priority to 1st in cloud initiatives for 59% of SMBs and 55% of upper midmarket firms. In addition, it is the top consulting services priority for 100% of firms.

The explosion in cloud use has led to considerable increases in the extent of automation within SMBs and midmarket firms. SMBs are absorbing cloud systems at a very rapid rate: many core infrastructure requirements, systems of record, and systems of engagement either are or soon will be cloud-based, and the cloud is paving the way for new automation in these areas, and in systems of insight (analytics) within SMBs.

techaisle ten key smb midmarket cloud trends

Anurag Agrawal

Zoho Workplace may well be the employee experience platform we have been missing

On February 8th, 2023, Zoho unveiled its unified communications platform, Trident, a Zoho Workplace that offers businesses easier ways to communicate across channels, improve employee experience, enhance organizational productivity, and accelerate business transformation by combining collaboration, productivity, and communication tools. “Distributed,” “remote,” and “hybrid” – these are the realities of today’s workforce. Businesses are increasingly using technology to provide cohesion within the workforce. Businesses that have adopted unified workspace technology believe strongly that it contributes to productivity by providing a single workspace, delivering better access to applications and resources from which employees can accomplish most of their daily work. The Zoho Workplace, five years in development before employee experience became imperative, is one solution that can replace multiple products such as Slack, Trello, Zoom, Monday, DocuSign, Grammarly, and even M365/Google Workspace. Techaisle’s analysis of current and planned cloud workloads underscores the importance of contextual, collaborative capabilities within business applications. Each product mentioned addresses a specific business requirement but is not seamlessly interconnected to provide a cohesive experience without customization and integration overheads.

In the wake of great resignation, robust job market, and paucity of skill sets, businesses are prioritizing employee experience. For example, Techaisle’s latest research shows that deploying employee experience solutions is a priority for 60% of small businesses, 88% of core midmarket, and 96% of upper midmarket firms. These firms are using digitalization initiatives for employee empowerment and are digitally transforming to support employees. Many factors drive productivity, including management approaches, processes and practices, and collaboration/synergy across activities and functions. But technology is a pivotal contributor to productivity – directly and through its ability to positively affect processes and collaboration. This is the target market that Zoho is addressing. Zoho Workplace has more than 16 million users and is growing at 30%+ year-on-year.

Anurag Agrawal

Eight Key SMB and Midmarket Trends

97% of SMBs and midmarket firms consider technology important and integral to business success. As we enter 2023, IT product and service suppliers are looking to create a context for understanding the range of outcomes that the new year may bring. Techaisle has launched its "2023 in Focus" research series to support that effort, which illuminates issues and requirements in the vast SMB, core-midmarket, and upper-midmarket segments. After surveying thousands of SMBs and midmarket firms and having hundreds of depth calls, we see key trends that revolve around:

  • Enabling a connected business and business process automation
  • Converging on long-term growth, profitability, and innovation
  • Prioritizing cloud cost management and security
  • Hybrid work but challenges are overwhelming
  • Sharpening focus on IT spend for time to value, agility
  • As-a-service technology acquisition gaining momentum

techaisle 8 key smb trends

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