Techaisle Blog

To get a clear picture of how a channel adapts to market change, Techaisle interviewed 2,115 channel firms. Survey data shows dramatic year-over-year changes in channel business priorities. At the top level, last year’s channel was mainly worried about handling uncertainty, while this year’s channel is focused on growth. In 2024, worries about uncertainty have almost dropped out of the top 10 channel business issues, overtaken by agility, competitiveness, and business process improvement goals. The second-highest priority for the 2024 channel, “developing AI offerings,” was not even a choice in 2023. AI is creating a strong attraction for the channel because it is changing the market that the channel serves. Channel firms that thrive through the transition to AI-inclusive technology and business infrastructure must quickly abandon legacy assumptions about how they operate, the services they offer, and the buyers they serve within client accounts.

Amazon Web Services (AWS) has been a leader in cloud computing since 2006. Its success depends on a strong network of channel partners. These partners are brought together through the AWS Partner Network (APN), which fosters collaboration and enables the creation of solutions and services for customers. The APN has expanded over time to include various programs. It's worth noting that the APN has over 130,000 partners from 150 countries, with nearly 70% headquartered outside the US. Although large enterprises have greatly benefited from these programs, AWS has recognized small and mid-sized businesses (SMBs) play a significant role in the global economy. As a result, AWS has recently introduced the SMB Competency Program, a strategic initiative designed to empower partners serving SMB customers. After extensive discussions with partners and an in-depth understanding of SMB requirements, AWS unveiled its robust program in January 2024.

AWS SMB Competency Partners provide solutions and services tailored to SMBs' requirements. This covers platform solutions such as migration and modernization, security, data storage, disaster recovery, artificial intelligence/machine learning, and SaaS solutions, including accounting, resource management, customer service, and relationship management. AWS SMB Competency Partners serve as a single source for SMBs who want to use the AWS cloud to solve their specific business problems.

The inaugural iteration of the program comprises 30 partners, spanning services and software with expertise in managed services, security, AI, modernization, migration, disaster recovery, and cloud business applications. These categories have been thoughtfully chosen to align with SMB priorities.

I have personally spoken with each of these 30 partners, and they unanimously endorse and express enthusiasm for the AWS SMB Competency program.

According to Techaisle’s 2024 research data on SMB and Midmarket priorities and challenges, 55% of customers view partner competencies as “absolutely essential” when assessing partner capabilities. In contrast, 36% of customers prioritize certifications in their evaluation. This emphasizes competencies' critical role in demonstrating a partner’s expertise and ability to meet customer needs.

Focused on growth and committed to new solutions that expand business horizons – the SMB market is on the brink of a multi-year growth trajectory.

On March 12th, Dell unveiled its updated commercial lineup featuring AI-powered PCs. The lineup includes the Latitude 5000 (5340, 5450, 5550), 7000 (7350, 7450, 7650), and 9000 (9450) series, along with the introduction of the new Latitude 7350 Detachable, set to be available in Q2. Inspired by Concept Luna, the Latitude 7350 Detachable is likely the most serviceable commercial detachable. Dell is also enhancing its headset lineup with the Dell Premier Wireless ANC Headset (WL7024). This headset features AI-powered noise-canceling microphones that intelligently differentiate human speech from background noise and dynamically adjust the noise cancellation level based on the user’s surroundings.

Beyond the Hype: A Look Inside Dell's AI-Powered PCs

The computing landscape is rapidly evolving, and artificial intelligence (AI) is at the forefront of this transformation. Dell, a leading technology company, is at the forefront of this movement, offering a range of AI-powered PCs designed to empower users and businesses to achieve more. In the ever-evolving landscape of technology, Dell Technologies has once again pushed the boundaries with its latest innovation: a new line-up of commercial AI Latitude laptops. These cutting-edge devices are designed to enhance productivity, security, and collaboration for business professionals in the hybrid work era. Predictions about the “AI PC” have been enigmatic, but Dell is already showing how these computers can be genuinely helpful. Windows operating systems may soon incorporate AI-driven features, making everyday tasks more proactive and efficient. Imagine a PC that anticipates your needs, adapts to work patterns, and enhances the overall experience.

Dell AI PCs are not a distinct product category; they represent a designation for Dell laptops and workstations equipped with features and hardware optimized for AI tasks. Essentially, a Dell AI PC is an accelerated computer. Dell has been integrating purpose-built accelerators into its PCs for over two decades. Initially, this involved using GPUs in Precision workstations, which acted as accelerators, enabling local execution of AI workloads. There’s a new option: the NPU (Neural Processing Unit). While the NPU is gaining attention, Dell defines an AI PC simply as a computer capable of efficiently handling AI workloads or AI-optimized applications through a GPU or an NPU. This definition applies to desktops, laptops, and workstations alike.

Dell Latitude AI PCs feature robust Intel Core Ultra processors with Intel vPro at their core. These processors are built on Intel 4 process technology (7nm). The system harnesses various compute engines, including P-cores, E-cores, Intel Arc GPU, and Intel AI Boost, to accelerate AI inferencing at the edge. This collaborative approach reduces reliance on separate accelerators, ultimately streamlining system complexity and cost.

Dell has not only enhanced system configuration with AI but also offers AI-optimized software to elevate the computing experience. Dell Optimizer utilizes AI to enhance system performance, prolong battery life, and enhance overall user satisfaction. Furthermore, My Dell, another AI-powered tool, provides personalized recommendations and support for consumers and small business users.

Beyond Awareness: SMBs Show Strong Purchase Intent for AI PCs

The PC market is poised for a refresh, and AI-powered PCs will significantly impact the industry in the next 3-5 years. According to Techaisle data, SMBs and midmarket companies are not only embracing this trend but may even lead it. A recent survey by Techaisle, covering over 4500 SMBs and midmarket firms, reveals that awareness of AI PCs is remarkably high: 70% among small businesses, 82% in core midmarket firms, and 86% in upper midmarket firms. While smaller SMBs show healthy interest, with 24% planning to purchase AI PC units, core midmarket businesses are even more enthusiastic, with 38% intending to invest. The upper midmarket segment demonstrates the highest intent, with 64% planning to explore AI PCs.

Generative Artificial Intelligence (GenAI) is on the brink of a massive expansion. IBM is seizing this opportunity and striving to cater to the escalating demand for this technology. The company has launched watsonx, an AI and data platform specifically designed for businesses, providing GenAI, data management, and AI model governance capabilities.

IBM’s strategic efforts go beyond mere product innovation. They include collaborative ventures aimed at stimulating growth across the industry. The company’s new partner program, IBM Partner Plus, is designed to establish a diverse network of resellers. This initiative is set to ignite growth and spur innovation in various sectors, highlighting IBM’s commitment to making AI accessible and enabling businesses around the globe.

IBM's Journey with watsonx and Responsible AI Governance

Partnerships and acquisitions frequently serve as turning points, transforming entire industries. This is exemplified by IBM’s 2019 acquisition of Red Hat, a prominent provider of open-source software solutions. This strategic move has fortified IBM’s standing in the open hybrid cloud solutions market while simultaneously offering both companies the chance to provide their clients with improved AI capabilities. IBM watsonx is an AI and data platform with a set of AI assistants designed to help organizations scale and accelerate the impact of AI with trusted data across the business. The platform offers flexibility, enabling organizations to start with one component or application and include additional ones as needs grow. It consists of a studio for foundation models, a data store, and a governance toolkit.