2019 US Midmarket Digital Transformation Trends
Techaisle Reports are available for a fee, either individually or as part of Annual subscription service. Table of Contents is available for download and review below.
Operational efficiency, employee empowerment, customer intimacy and product innovation form the four pillars of digital transformation within US midmarket (100-999 employees) firms.
Techaisle’s unique study, US Midmarket Digital Transformation Trends, provides readers with statistically-significant and current data on digital transformation. A sample of 876, outstanding for a single country, midmarket-specific research initiative, considered accurate at a 95% confidence level (19 times of 20) at a margin of error of +/- 3.3%.
The study reveals details about the four foundational pillars of digital transformation along with drivers, motivations, challenges, inhibitors, and business outcomes.
The first step in understanding the potential of a technology trend is identifying the extent to which technology aligns with or supports executive ‘care-abouts’: technologies that connect directly to C-level objectives are most likely to obtain corporate support. Taken together, the size/robustness of the data makes it the most reliable source of information on digitalization adoption in the US midmarket (100-999 employees).
The report covers:
- Midmarket segment details by digitalization strategy
- Midmarket drivers and expected outcomes of digitalization initiative
- Primary inhibitors to digitalization by segments
- Level of digitization of various processes
- Level of customer facing digital presence
- State of IT priorities, IT concepts
