2020 Europe SMB & Midmarket SaaS Adoption Trends
Techaisle Reports are priced or can be accessed via a retainership contract. Table of Contents is available to download and review below.
Coverage
Key findings
- Need for task automation and business process digitization is driving SaaS adoption
- SMB SaaS spans business processes and task-level issues
- SMB SaaS Segments
- Business issues contributing to SaaS adoption
- IT challenges contributing to SaaS adoption
Data and analysis details
- SMB SaaS adoption segments
- Small & midmarket firms: Current & planned adoption of no. of SaaS categories
- SaaS adoption by Cloud maturity
- Small & Midmarket Business Current & Planned Use of SaaS Applications
- Current & planned use of SaaS applications by no. of SaaS categories segments
- Small business CRM users: Current & Planned SaaS adoption
- Midmarket CRM users: Current & Planned SaaS adoption
- Small business ERP users: current & planned SaaS adoption
- Midmarket ERP users: current & planned SaaS adoption
- Small & midmarket firms: planned adoption of CRM and adjacent SaaS solutions
- Small & midmarket firms: planned adoption of ERP and adjacent SaaS solutions
- SaaS adoption by task focus: Small & Midmarket business
Methodology
- A total of 1500 SMBs completed the survey
- Respondents were IT and Business decision makers
- Sampling quota was fixed by employee size categories: 1-9, 10-19, 20-49, 50-99, 100-249, 250-499, 500-999
- This report consists of data and analysis for Europe only
- Small business is defined as 1-99 employees and Midmarket is defined as 100-999 employees; SMBs are defined as businesses with 1-999 employees
Report is priced at US$8500, delivered in PowerPoint format
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