2023 SMB & Midmarket Buyers Journey
Techaisle Reports are available for a fee or as part of annual retainership contract. Table of Contents is available for download and review below
Coverage
Methodology
Context
Time to Value Has Unbalanced Technology Purchase Budget Authority
Engaging customers & prospects – managing digitally rather than programmatically
Decision making unit is larger with new buying centers
Techaisle’s buyer journey marketing framework
Influence Map, top 5 across the entire buyer journey
Types and sources of information
Small business key findings and details
Marketing Mix Priorities
Intercepting the demand for each stage of purchase decision making process
Business decision makers vs IT decision makers paths to influence
BDM and ITDM Influence map
ITDM and BDM key decision factors
Technology solution paths to influence
Role of decision makers during technology solution buyer journey in each stage of purchase process
Key decision factors for technology solution supplier selection
Types of information during each stage of purchase process
Sources of information during each stage of purchase process
Midmarket key findings and details
Marketing Mix Priorities
Intercepting the demand for each stage of purchase decision making process
Business decision makers vs IT decision makers paths to influence
BDM and ITDM Influence map
ITDM and BDM key decision factors
Technology solution paths to influence
Role of decision makers during technology solution buyer journey in each stage of purchase process
Key decision factors for technology solution supplier selection
Types of information during each stage of purchase process
Sources of information during each stage of purchase process
Upper midmarket key findings and details
Marketing Mix Priorities
Intercepting the demand for each stage of purchase decision making process
Business decision makers vs IT decision makers paths to influence
BDM and ITDM Influence map
ITDM and BDM key decision factors
Technology solution paths to influence
Role of decision makers during technology solution buyer journey in each stage of purchase process
Key decision factors for technology solution supplier selection
Types of information during each stage of purchase process
Sources of information during each stage of purchase process
Methodology
A total of 2135 SMBs/midmarket firms completed the survey
Respondents were IT and Business decision makers
Sampling quota was fixed by employee size categories: 1-9, 10-19, 20-49, 50-99, 100-249, 250-499, 500-999, 1000-2499 and 2500-4999
Small business is defined as 1-99 employees, Midmarket as 100-999 employees and Upper midmarket as 1000-4999 employees
Mainstream businesses = 1-4999 employee size
Deliverable
Report is delivered in PowerPoint/PDF format
Pricing
Report is priced at US$7500
