By Anurag Agrawal on Tuesday, 28 January 2025
Category: Security

Beyond the Device: Xerox's Multi-Layered Approach to Print Security

In today's interconnected and threat-prone digital environment, securing print infrastructure is more crucial than ever. Businesses of all sizes require robust and comprehensive security solutions to safeguard sensitive data and ensure compliance. Print security has become a significant topic of discussion in the industry, given its essential role in protecting confidential information and mitigating cyber risks. Despite often being overlooked, printers and multifunction devices manage highly sensitive documents such as architectural plans, legal contracts, and financial records, making them potential vulnerabilities.

In addition, the rise of hybrid work has increased the focus on print security. As employees print and scan from various locations and devices, traditional security measures are no longer sufficient. Printers also act as network access points, which can be potential entryways for hackers to infiltrate systems. This increased risk, along with regulatory compliance requirements in industries such as finance and legal services, has made print security a key topic in IT security discussions. Businesses are now acknowledging that implementing secure print and scan solutions are essential not only for protecting physical and digital documents but also for maintaining their reputation, client trust, and business continuity in a complex threat landscape.

Xerox addresses the challenges of print security in the modern distributed workplace through a multi-faceted approach. The company takes a comprehensive approach to print security that includes device security, fleet management, and digital services. Xerox aims to be the print industry's most secure and trusted provider, which drives continuous improvement in its products, services, and infrastructure security. This Techaisle Take examines Xerox's security strategy, key offerings, and how it differs from competitors.

A Vision of Security and Trust

Xerox's vision is to be the most secure and trusted provider of workplace services. This commitment is driven by an executive mandate to continuously improve the security of its infrastructure, products, and services. To achieve this, Xerox has adopted the NIST Cybersecurity Framework (CSF) as a baseline for measuring and improving its cybersecurity program. Xerox tracks its security investments by mapping them to the NIST CSF and measures outcomes against desired targets. This framework ensures a systematic approach to security, aligning with industry best practices.

Xerox was the first in the print industry to provide recommendations for implementing Zero Trust architecture in a print environment. This approach includes authenticating and controlling access, monitoring and detecting malware, containing and remediating threats, protecting data and documents even beyond the hardware, and automating security measures. Xerox recommends a five-step approach to implementing a Zero Trust architecture in a print environment based on the NIST framework. The first step is to authenticate and control access, which includes verifying all access to devices and networks. The second step is to monitor and detect by continuously scanning for security threats. The third step is to contain and remediate potential compromises. The fourth step is to protect data and documents using encryption, password protection, and removing data that is no longer needed. The fifth step is to automate compliance enforcement through automated security policies. Xerox developed these recommendations to assist clients in implementing Zero Trust in their print environments.

Xerox reinforces its security commitment through rigorous independent assessments. Third-party assessors provide unbiased evaluations of the company's security program, ensuring transparency and accountability to the Board of Directors. Furthermore, Xerox actively engages in a bug bounty program, inviting ethical hackers to identify and report vulnerabilities. This proactive approach demonstrates a commitment to continuous improvement and strengthens Xerox's overall security posture, enabling it to deliver highly secure and reliable solutions to its customers.

Why Choose Xerox? A Focus on Security Differentiation

Xerox differentiates itself from competitors through its comprehensive security approach, commitment to compliance, and innovative technologies. One key differentiator is its extensive portfolio, encompassing device security, secure fleet management, secure print management, and secure data and content management. This multifaceted approach establishes a robust multi-layered defense against potential threats.

Furthermore, Xerox stands out as the sole MPS provider to have achieved all major security compliance certifications, including ISO 27001, ISO 22301, SOC2, SOC3, and FedRAMP. These certifications underscore Xerox's unwavering dedication to adhering to the most stringent security standards.

Strengthening its security offerings, Xerox collaborates with industry-leading security firms such as Trellix and Cisco, enabling the delivery of best-in-class integrated security solutions. Moreover, Xerox's cloud-first strategy, exemplified by solutions like Workplace Cloud and Cloud Fleet Management, empowers the company to offer flexible, scalable, and secure solutions that are crucial for a Zero Trust environment. In fact, as mentioned earlier, Xerox pioneered the industry by providing Zero Trust recommendations for print environments, solidifying its market leadership in this domain.

Transparency is paramount for Xerox. The Xerox Trust Center provides clients with readily accessible security reports, certifications, and bulletins, fostering trust and open communication. Additionally, Xerox offers a unique Printer Security Operations Center (PSOC), a centralized security hub that provides comprehensive support for customers and partners lacking dedicated security resources.

Xerox's commitment to security extends beyond basic measures, encompassing both physical and digital document paths. Its advanced analytics platform incorporates security data, offering a holistic view of both operational and security status. The company also prioritizes content security, providing innovative features for controlling the content of printed documents and incorporating intelligent data loss prevention (DLP) capabilities through Apps and Workflow Central.

While not strictly a security feature, Xerox's adaptive learning technology leverages AI to automate workflows and minimize time spent on complex tasks, indirectly enhancing overall efficiency and reducing potential security risks associated with manual intervention.

To ensure the successful delivery of these security solutions, Xerox invests heavily in comprehensive training and enablement programs for its sales teams and partners. This robust training equips them with the knowledge and skills necessary to effectively communicate Xerox's security value proposition to customers and tailor solutions to their specific security needs.

Enabling Sales and Partner Teams to Win with Security

Xerox recognizes that a robust security posture extends beyond product development and demands effective communication and sales enablement. To this end, Xerox has invested in a comprehensive global training program designed to equip sales teams and partners with the knowledge and confidence to articulate the value of Xerox's security offerings effectively.

Foundational training encompasses interactive e-learning modules covering security fundamentals, ConnectKey technology, and tailored messaging for key decision-makers, such as CIOs. This training is complemented by readily accessible resources, including security resource guides, a dedicated ConnectKey knowledge center brimming with security intelligence, competitive analyses, and comparison charts. For MPS security offerings, Xerox provides engaging explainer videos, impactful demo tools, and a user-friendly workplace cloud solution design tool. Furthermore, Xerox actively supports the evolving needs of Zero Trust and hybrid work environments through a wealth of resources, including informative collaterals, dedicated webpages, and engaging videos.

To maximize the impact of these resources, Xerox strategically distributes security content and messaging across major social channels. Leveraging industry recognition and awards further solidifies Xerox's leadership position in print security. To streamline sales operations, Xerox has created two dedicated repositories: Showpad for client-facing materials and Smart Center for sales, marketing and technical resources. This centralized access to information ensures that sales teams can effectively engage with customers, build strong relationships, and drive successful sales outcomes.

Device to Data: A Holistic Approach to Print Security

Xerox delivers a comprehensive security portfolio that addresses the multifaceted challenges of print security. This portfolio encompasses robust device security, secure fleet and print management, and advanced data and content protection. Designed to function seamlessly together, these integrated solutions provide a layered defense, safeguarding against a broad spectrum of threats and ensuring a secure print environment for businesses of all sizes.

Final Techaisle Take

Xerox stands out as a leader in print security due to its comprehensive, proactive, and innovative approach. By embracing the NIST Cybersecurity Framework, leveraging external partnerships, and investing in cloud-based solutions, Xerox provides a robust defense against evolving cyber threats. With its focus on Zero Trust principles, secure fleet management, and advanced content security, Xerox is well-positioned to be a trusted partner in the print industry, offering secure and efficient solutions for the modern workplace. In a landscape where security is not just a feature but a necessity, Xerox sets the standard, helping its clients secure their print infrastructure and protect sensitive data.